- To maintain the velvety look of the leather, clean it gently with a soft brush. Surface stains may be removed with a crepe brush. - Use a colorless waterproofing spray from Louis Vuitton shoecare kit before first use and reapply as necessary. - Keep your shoes in the two felt pouches provided and store them in a cool, dry, well-ventilated place. - Avoid contact with water, any substance containing alcohol (perfumes, solvents etc.) or oil (makeup), and abrasive products in general. If shoes have been in contact with water, it is important to allow them to dry thoroughly on shoe trees before cleaning them.